Tuesday, November 16, 2010

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's own Web page, a question of personality

This stands in connection with the subject line

organization. growing The growth of our online sites with the desire to seek and disseminate information. It is important to the new challenges counter.

website - Twitter, Facebook or your own corporate blog and YouTube channel will be maintained.

The project site is the online project About valuable project tools I would like to discuss in the coming weeks here at this place.

First, the base and the question:

- Facebook Fanpage vs. Domain -
Facebook is fun, work, and sometimes even make sense. Ralf Larisch
's own Web page, a question of personality

For a web page in the classical sense, talking alone is - for visitors to its site to provide authenticity. As governor of an own websites - Domain, do I have to submit also no conventions, because I give the direction.

loss of laboriously constructed identity

Facebook and Co. are ready-made covers, with little scope for individual design and content implementation. Content can be on Facebook and other produce, without question.
But there is still a need to create static content, with little movement - fixed content and values, these must be tightly defined areas, to embed within your site.


self-organized information - management and - design

design and creativity are their own independent websites freely chosen, in addition to the fixed content such as power supply, values, about the company - as well as references, put myself determined more links fixed, for example, to me the important corporate sites such as Facebook - but I'm not dependent on providers of social platforms.

As a company page alone to set only on Facebook, I think is considered to be dogmatic and one-dimensional, but is still the Formula - cross media - especially in the era of Web 2.0 is, it, information in a diverse and at different levels and provide.
provide the content - a draft -

.. or with the found again, it is not done ...

Take time to offer a service and did it for a search on the current medium and media to be in the selection, the hit list.

Let us suppose the hit out, our seekers on their Twitter channel.

extract (Live Lecture) from my online workshop online organization and information design

... "A prospective customer, we call him once-seekers may want to just, say, read up to 140 characters about you, Twitter can be the answer - So you have achieved through Twitter a seeker, congratulations! The initial situation, his request brought a goal that refers to you.

the interest of the seekers have - raised - in this example, so a tweet. Now he wants to check the depth of content may, for what you offer, others can too - maybe as your tweet on one of your blog entries - not just because Facebook is social media.
A reference to a page with more depth of content information is otherwise helpful, because in this case you potentially interested parties on a plane.
Back to our jobseekers.

Maybe he was looking for a specialist, your blog post has aroused his interest, our prospective customer would now form a more personal impression about you and your company or project, it will energize their domain - the information already collected, he will subconsciously to your check authenticity.

appearance, language and information content, match with his personal requirements. (...) Perhaps he would now quickly and with no obligation to contact you, your phone, enter the email or on Facebook with you in a dialogue. (...)"
diversity, decentralization and content of interest

all places, can mesh media channels, or work on their own - or not at all!
sites like Facebook and Twitter are a dynamic flow of information, not necessarily for dialogue, usually outweigh the silent observer, the contents are fluid and often disappear rapidly from the focus of the audience.

The appearance many acts of social networks, sometimes chaotic and messy, but conservative Internet users, not only discouraged shrink from the spread in the media warning to respect, or disrespect of privacy, can sit up users. Not everyone you'll meet at such places as - to achieve -

I'm no media expert, my experience has shown me, however.

The variety of places can be crucial, because people linger in the places where you feel most comfortable with, the force must not be Facebook.

Final Thought

conservatives from my users prefer Experience, continues to classical sites should be a starting point for any online strategy.
's own website - should you consider to be your portal your own room.
Facebook and form new branches for the different requirements of your business communication and the associated appearance.

Finally
Everything is different, you are adapting to changes.

Author
Ralf Larisch



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